Objetivo:
Payoneer is seeking a highly skilled, passionate, and motivated Marketing Operations Manager to join the global Marketing Technology & Operations team.
The ideal candidate will be responsible for managing workflows, implementing automation processes, overseeing the creation of HTML email templates, and effectively coordinating with internal stakeholders to ensure successful execution of marketing campaigns. The Marketing Operations Manager will ensure that no lead is left behind, every marketing touch point is attributable, and their sales, marketing and product stacks work together perfectly. The company is looking for someone who has deep experience with Salesforce, marketing automation as well as the broader marketing tech stack and related marketing KPIs.

Responsabilidades:
- Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines.
- Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management.
- Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels.
- Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI.
- Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time.
- Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health.
- Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads.
- Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity.
- Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively.
- Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization.
- Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation.
- Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication.
- Train and mentor team members on HTML coding, workflow management tools, and automation platforms.

Requisitos:
- Bachelor’s degree in Marketing, Business, or related field.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot.
- Excellent analytical skills with the ability to interpret data and drive actionable insights.
- Proven experience in HTML coding and the creation of responsive email templates.
- Effective communication and interpersonal skills, with the ability to collaborate with cross functional team.
- Detail-oriented mindset with a focus on delivering high-quality work within established timelines.
- Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
- Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards.
- Strong interpersonal skills and ability to earn trust and respect from peers.
- High enthusiasm and motivation to work within a fast-paced, international environment.
- Positive disposition with high energy, self-directed team player.

Skills:
Marketo
Salesforce
Email Marketing
Go to market
Marketing de afiliación
Outbound marketing
HTML