About the Role:
The Paid Ads Specialist will manage, optimize, and analyze digital advertising campaigns across key channels such as Meta, Google, and our Shopify store. This role focuses on maximizing ROI, driving qualified leads, and providing actionable insights to support company growth in a fast-paced startup environment.

Business Description:
Breathe Purpose Media is a full-service public relations and digital marketing agency focused on helping brands grow with clarity, intention, and measurable impact. We partner with ambitious companies in real estate, luxury, technology, and lifestyle, providing strategic brand positioning, PR, digital marketing, and fractional CMO support. By blending data-driven strategy, creative storytelling, and modern marketing tools, we empower clients to cut through the noise, drive demand, and achieve purposeful, lasting growth.

Skills Required:
- Google Ads
- Meta Ads
- Shopify Ads
- PPC Campaign Management
- Analytics/Reporting

Secondary Skills:
- LinkedIn Ads
- Google Tag Manager
- Excel/Google Sheets
- Landing Page Optimization
- A/B Testing

Soft Skills:
- Analytical thinking
- Attention to detail
- Strong communication
- Problem-solving
- Adaptability

Responsibilities:
- Plan, launch, and optimize paid advertising campaigns across Meta, Google, and Shopify platforms
- Conduct ongoing analysis of campaign performance and provide data-driven recommendations for improvement
- Manage budgets, targeting, bidding strategies, and A/B testing to maximize ROI and lead generation
- Collaborate with creative and content teams to deliver high-impact ad assets and landing pages
- Report regularly on KPIs, insights, and campaign outcomes to stakeholders
- Stay current on platform updates, trends, and best practices in digital advertising

Desirable Previous Experience:
Hands-on campaign management across Google Ads and Meta Ads platforms,Shopify or e-commerce ad experience,Agency or multi-client account management,Success optimizing budgets for small business or startup clients,Experience working with creative teams to deliver high-performing ad content