Job Title: SEO Specialist
Work Relationship: Independent Contractor
Industry: Sporting Goods
Job Type: Full-Time / 9-5 pm ( Eastern Time )
Salary - Paid in USD

Job Description:
A prominent brand in the distribution and marketing of high-quality racket
Sports Products in the US is seeking a passionate and experienced SEO Specialist to join
our dynamic team. As an SEO Specialist, you will play a crucial role in enhancing our online
presence, driving organic traffic, and optimizing our website for search engines in a
sustainable way.

Key Responsibilities:

Keyword Research and Analysis:

- Conduct thorough keyword research to identify opportunities for organic growth.
- Analyze competitor websites and industry trends to stay ahead in the search landscape.

On-Page SEO Optimization:

- Optimize website content, meta tags, and other on-page elements to improve search
engine rankings.
- Collaborate with content creators to ensure SEO best practices are integrated into new
content.

Technical SEO:

- Conduct website audits to identify and resolve technical SEO issues.
- Work closely with the development team to implement technical SEO recommendations.

Link Building:

- Develop and execute effective link-building strategies to increase domain authority.
- Identify and build relationships with relevant websites for link acquisition.

Content Strategy:

- Develop and implement a content strategy that aligns with SEO goals.
- Create and optimize content for both users and search engines.

Performance Monitoring:

- Utilize SEO tools to monitor website performance, track key metrics, and generate
regular reports.
- Analyze data to identify areas for improvement and implement necessary changes.
Stay Abreast of Industry Trends:

- Stay informed about search engine algorithm updates, industry trends, and emerging
SEO techniques.
- Implement changes to strategies based on evolving best practices.

Qualifications:

- Bachelor's degree in Marketing, Digital Media, or a related field.
- Proven experience as an SEO Specialist with a focus on driving organic growth.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Strong analytical and problem-solving skills.
- Excellent communication skills, both written and verbal.
- Ability to work independently and collaboratively in a remote environment.
- Passion for and understanding of the sporting goods retail industry is a plus.

Conditions:

- Availability to travel to the US for occasional meetings and business development activities.