About the Opportunity
We are one of the top commercial real estate coaching businesses nationally, with a
proven track record of results, authority, and demand.
This role is not about experimentation from scratch. The foundation already works.
Your job is to scale it intelligently, profitably, and predictably.
We’re looking for a senior-level performance marketer who understands paid acquisition,
funnel architecture, and conversion optimization, and who is excited to apply those skills to
a high-ticket, credibility-driven coaching business.
If you know how to turn expertise into consistent lead flow, booked calls, and enrolled clients —
this is a rare seat.

What You Will Own
You will be responsible for the entire digital growth engine, end to end.
Paid Media & Lead Generation
● Own paid acquisition across Meta, Google, YouTube, LinkedIn, or other relevant
channels
● Scale profitable campaigns that drive qualified CRE leads, not tire-kickers
● Build creative testing systems focused on authority, proof, and education (not hype)
● Manage budgets with clear ROAS, CPL, and CAC targets

Funnels & Landing Pages
● Design and optimize funnels for:
○ Lead magnets / webinars / VSLs
○ Strategy call bookings
○ High-ticket coaching enrollment
● Build and optimize landing pages with clear positioning, trust, and conversion flow
● Improve show-up rates, close rates, and overall funnel efficiency

Conversion Rate Optimization (CRO)
● Systematically test headlines, offers, CTAs, page layouts, and ad angles
● Optimize for quality of lead, not just volume
● Increase conversion rates without increasing ad spend

Analytics, Tracking & Optimization
● Own tracking, pixels, events, and attribution
● Build simple, clear reporting tied to revenue — not vanity metrics
● Identify bottlenecks in the funnel and deploy solutions quickly

Strategic Growth Partner
● Work directly with a top-ranked CRE coach and operator
● Translate real-world deal experience into scalable marketing assets
● Help position the brand as the obvious authority in commercial real estate coaching

What Success Looks Like
● Consistent, predictable flow of qualified strategy calls
● Lower cost per booked call without sacrificing lead quality
● Higher conversion rates across ads, pages, and funnels
● A repeatable system that scales with spend and audience size
● Marketing that reflects credibility, experience, and results, not gimmicks

Who You Are
● A performance marketer who understands high-ticket services and coaching
● Comfortable owning results across ads, funnels, and conversion
● Strong instincts for positioning, messaging, and offer structure
● Data-driven, but not detached from real-world sales outcomes
● Able to move fast without breaking what already works

Requirements
● 3–7+ years in paid media, funnel building, or growth marketing
● Proven experience driving leads and sales for high-ticket offers
● Experience building and optimizing landing pages and funnels
● Strong analytical skills and comfort with attribution and tracking
● Ability to operate independently with full ownership

Bonus (Not Required)
● Experience in real estate, CRE, or adjacent financial services
● Familiarity with webinar funnels, VSLs, or call-booking funnels
● Experience working with authority-based or personal brand businesses
● Copy and creative direction experience

Why This Role Is Rare
● You’re not marketing an unproven offer — you’re scaling a nationally ranked,
results-driven brand
● You’ll have direct access to the expert, not layers of bureaucracy
● Your work directly impacts revenue, growth, and market dominance
● High autonomy, high accountability, high upside

This Role Is Not For
● Marketers who rely on hype over substance
● People who only run ads but don’t understand funnels
● Anyone uncomfortable being accountable for real revenue results